

Pitch Decks
For founders who need to persuade, fast.
We shape your story, sharpen your narrative, and design decks that investors and stakeholders actually get, clear problem, compelling solution, confident ask. No fluff, no waffle, just a deck that does its job.
Strategy Decks
When the thinking is messy, the deck becomes the thinking. We help you turn complex strategy into a clear, coherent story, aligning leadership teams, clarifying direction, and making decisions easier to land across the business
Internal Leadership Decks
High-stakes messages for internal audiences.
From board updates to leadership offsites, we craft decks that communicate change, direction and priorities with clarity and credibility; so your message lands the way you intend.
About Us
Actual. exists to bring clarity to high-stakes communication. We partner with founders, leadership teams and communications leads to turn messy thinking into decks that are clear, persuasive and commercially sharp.
We believe great decks are not about decoration — they're about narrative. Structure. Flow. The right level of detail, at the right moment, for the right audience. Our approach combines strategic thinking, strong storytelling and refined design to create decks that don't just inform, but influence.
Whether it's an investor pitch, a strategy narrative or a leadership deck, we focus on one thing: getting to the actual point.
Price Guide
In-person therapy session
Ipsa quae ab illo inventore veritatis
$100/hour
Online sessions
Architecto beatae vitae dicta sunt
$100/hour
Crisis intervention
Eos qui ratione voluptatem sequi
$100/hour

Let's Ideate
Have a project in mind?
Tell us a bit about what you're working on and what you need the deck to do. We'll come back to you with thoughts on approach, timelines and whether we're a good fit. No hard sell; just a sensible first conversation.
Louise Sheridan
Branding, Marketing and Design Strategist
Location: Dublin, Ireland
Email: hello@actual.ie
Phone: 085 222 2466
